7 Key Skills to Becoming a Successful Wedding Planner

Becoming a wedding planner involves more than just planning a wedding. You must understand the business aspect of your service and learn to manage your time to earn the most profits. You will be the face of your business and your own public relations representative. Every day you will have the opportunity to build -- or damage -- your reputation as a businessperson.

As your business and your expertise grow, you will probably begin planning multiple weddings at once. It is essential that you strive to provide the best, personalized attention to each couple when planning their big day, without losing your sanity.

The 7 Key Skills 

No one said that becoming a wedding planner was a job for the faint of heart. Not everyone can succeed as a wedding consultant. A good wedding planner is:

- Calm. You will be the bride’s (and the groom’s!) rock. From miscommunications with vendors to major meltdowns at the ceremony, you must be able to keep your cool in the wake of a calamity. A wedding planner should always have a Plan B ready for action in case of an emergency.

- Charming. You are the face of your business and your clients’ representative. Impeccable communication and social skills are imperative. Your reputation as a wedding consultant depends on your ability to network and maintain great working relationships with vendors and venues. Wedding planners must know how to communicate and work with all personality types. Not everyone you encounter will be pleasant and easy to please. You must be able to defuse any situation to get the results your client desires.

-  A Great Negotiator. The bride and groom will be counting on you to order flowers, hire the band and photographer, recommend a caterer, and help find venues for the ceremony and reception. You must be able to find the best service for the lowest price. This becomes easier as you create a reputation for yourself and develop professional relationships with vendors and venues. Your connections will get you better deals, which you can pass on to your customers.

- Good with Money. Starting a wedding planner business requires that you be able to manage your own expenses and stick to a budget, as well as be responsible for someone else’s money and budget. Previous experience with money management is vital -- even if your only experience consists of controlling the household finances.

- Organized. A wedding consultant might be responsible for almost every aspect of the big day: the venues, theme, flowers, food, refreshments, attire, photography, honeymoon, and other details of the wedding. Keeping track of all the nuances, contract dates, and deadlines requires an enormous amount of organization and attention to detail. Your calendar will be your new best friend.

- A Plethora of Knowledge. A good wedding planner has fashion sense, good taste in music, and an eye for color, flowers, and themes. You must be able to keep up with the latest bridal trends and fads, hot honeymoon destinations, and of course, traditional wedding etiquette. Many wedding consultants also learn about different religious ceremonies and traditions so that they can accommodate couples of any faith.

- Able to Maintain a Sense of Humor: From indecisive or emotional brides to controlling parents and absentee vendors, your work is cut out for you. When you are dealing in dreams, the ability to keep things in perspective is essential.

Beginning your own wedding planning business will be a learning experience. No one knows everything from day one, and as the old saying goes, practice makes perfect.

Become a Wedding Planner!!

The wedding business is booming! Every year, almost 2.5 million couples tie the knot in the United States, spending an average of $20,000 a couple -- making it a $72 billion industry. Planning and organizing a wedding is still a major undertaking and many couples simply don't have the time to devote to it -- and are more than happy to leave the planning to a professional.

The demand for wedding planners is booming too -- an estimated 15% of couples now use the services of a professional wedding planner. Being a wedding planner allows you to be your own boss; it's a profession that most people consider to be fun and rewarding -- and there are no particular educational qualifications or requirements. Around 10,000 people in the United States claim to be professional wedding planners.

As a wedding planner, you are responsible for every aspect of the wedding -- flowers, photography, food and perhaps accommodation for out of town guests. You also have to enjoy dealing with people, as that is essentially what you will be doing much of the time, as a wedding planner. And perhaps one of the most important qualities is simply to be well organized and efficient -- you don't want to find that you forgot to book the caterers for the big day!

Starting a wedding business is not much different from any other business -- although start up costs tend to be minimal. You will need a small office to work from, or a quiet space in your home -- keep in mind your clients may meet with you there. You will need such basics as a separate phone line, fax machine and business cards and you may need to register your business in your county or state. Having your own web site is an essential too.

A portfolio is also an excellent thing to show potential clients. If you aren't sure where to start, offer your services to family and friends in exchange for being able to take and use photographs. Your portfolio should contain photographs of any weddings you have helped to plan -- anything from the flowers and the table settings to the catering and the choice of venue. Reference letters from some satisfied clients are always a nice finishing touch.

The best way to become experienced as a wedding planner is to learn all you can about weddings -- and what makes them successful. Attend weddings, talk to those people involved such as caterers, photographers and florists. Try to get as many contacts as you can -- you will need them later. It's also worth trying to negotiate discounts with some of your contacts. And if you want to go back to school -- you can take classes that teach you all about the profession.

So now you are a wedding planner -- but where do you find your clients? One of the most effective ways to find potential clients is through your network of contacts in the industry. Make sure your business cards are visible at caterers, florists and bridal shops. You may want to advertise in the local newspaper and display your business card at such places as libraries, community centers and workplaces. And as every small business owner knows -- word of mouth is often the most effective advertising.

And one of the best things about being a wedding planner? You have the satisfaction of helping to plan what many people consider to be the happiest day of their lives.

7 Key Skills to Becoming a Successful Wedding Planner

Becoming a wedding planner involves more than just planning a wedding. You must understand the business aspect of your service and learn to manage your time to earn the most profits. You will be the face of your business and your own public relations representative. Every day you will have the opportunity to build -- or damage -- your reputation as a businessperson.

As your business and your expertise grow, you will probably begin planning multiple weddings at once. It is essential that you strive to provide the best, personalized attention to each couple when planning their big day, without losing your sanity.

The 7 Key Skills

No one said that becoming a wedding planner was a job for the faint of heart. Not everyone can succeed as a wedding consultant. A good wedding planner is:

- Calm. You will be the bride’s (and the groom’s!) rock. From miscommunications with vendors to major meltdowns at the ceremony, you must be able to keep your cool in the wake of a calamity. A wedding planner should always have a Plan B ready for action in case of an emergency.

- Charming. You are the face of your business and your clients’ representative. Impeccable communication and social skills are imperative. Your reputation as a wedding consultant depends on your ability to network and maintain great working relationships with vendors and venues. Wedding planners must know how to communicate and work with all personality types. Not everyone you encounter will be pleasant and easy to please. You must be able to defuse any situation to get the results your client desires.

-  A Great Negotiator. The bride and groom will be counting on you to order flowers, hire the band and photographer, recommend a caterer, and help find venues for the ceremony and reception. You must be able to find the best service for the lowest price. This becomes easier as you create a reputation for yourself and develop professional relationships with vendors and venues. Your connections will get you better deals, which you can pass on to your customers.

- Good with Money. Starting a wedding planner business requires that you be able to manage your own expenses and stick to a budget, as well as be responsible for someone else’s money and budget. Previous experience with money management is vital -- even if your only experience consists of controlling the household finances.

- Organized. A wedding consultant might be responsible for almost every aspect of the big day: the venues, theme, flowers, food, refreshments, attire, photography, honeymoon, and other details of the wedding. Keeping track of all the nuances, contract dates, and deadlines requires an enormous amount of organization and attention to detail. Your calendar will be your new best friend.

- A Plethora of Knowledge. A good wedding planner has fashion sense, good taste in music, and an eye for color, flowers, and themes. You must be able to keep up with the latest bridal trends and fads, hot honeymoon destinations, and of course, traditional wedding etiquette. Many wedding consultants also learn about different religious ceremonies and traditions so that they can accommodate couples of any faith.

- Able to Maintain a Sense of Humor: From indecisive or emotional brides to controlling parents and absentee vendors, your work is cut out for you. When you are dealing in dreams, the ability to keep things in perspective is essential.

Beginning your own wedding planning business will be a learning experience. No one knows everything from day one, and as the old saying goes, practice makes perfect.